![](https://framerusercontent.com/images/5t9d45z7nd1Ndqz1DQz6ZNNuhk.png)
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What it was
Zocdoc is an online platform that allows users to search for and book medical appointments with healthcare providers
What I did
As a Principal Product Designer turned Sr. Manager of Product Design for the Patient Engagement team, I led efforts to redesign our core post-booking experiences and the Zocdoc app to increase overall engagement and repeat booking conversion rates.
What my work included
Defining overall design strategy for the post booking experience and Zocdoc app redesign
Leading workshops with product management, design, user research, and data analytics
End to end design for core new features and product quality redesign efforts
Managing and mentoring my team of designers to execute the vision
Overview
Some snapshots of my work. Full case study on request.
Prototype of scroll behaviors
Zocdoc card*
While not a real project, our team was tasked to present ideas for future revenue generating products. With my Fintech background I presented a concept for a health care credit card that would help patients pay for their medical expenses, while rewarding them for managing their health.