Zocdoc

What it was

What it was

Zocdoc is two-sided marketplace that allows users to search for and book medical appointments with healthcare providers

What I did

What I did

As the Senior Manager of Product Design for the Marketplace and Engagement teams, I led efforts to optimize our core search and booking experiences, as well as formulating our post-booking engagement and retention strategies.

What my work included

  • Led and scaled a team of 4 Senior–Principal designers across five strategic product areas (Growth/SEO, Discovery, Insurance, Booking, Engagement), balancing vision, execution, and craft.

  • Orchestrated a 7-designer, cross-pod app redesign to drive sustained engagement and rebooking behavior, delivering an 8% lift in booking conversion.

  • Helped to define and lead the design vision for next-generation AI-powered search and discovery, managing and mentoring a designer as they explored and validated concepts through rapid AI prototyping.

  • Drove measurable funnel improvements, increasing intake completion by 5.0%–8.9% and same-session rebooking by 5.8%–7.8% through focused design interventions to our post booking experiences.

  • Set the strategic direction for Zocdoc’s post-booking experience, ensuring consistency across touchpoints and clarity in the user journey.

Snapshots of the work I led

Snapshots of the work I led

From leading the app redesign to defining input strategy and shaping the post-booking experience, these snapshots highlight my role in driving vision through execution.

From leading the app redesign to defining input strategy and shaping the post-booking experience, these snapshots highlight my role in driving vision through execution.

AI Search

AI Search

Spearheaded the initial discovery and design phases for Zocdoc’s AI Search in collaboration with executive leadership. The prototypes below represent my early hands-on concept work built in Cursor. After defining the foundational vision to drive engagement, I managed and mentored a direct report who successfully drove the project through to final delivery.

Spearheaded the initial discovery and design phases for Zocdoc’s AI Search in collaboration with executive leadership. The prototypes below represent my early hands-on concept work built in Cursor. After defining the foundational vision to drive engagement, I managed and mentored a direct report who successfully drove the project through to final delivery.

App vision

App vision

I helped lead the execution of an app-wide redesign, beginning with a clear vision for onboarding, authentication, and personalization. The early prototypes below were created to set direction and inspire alignment across stakeholders.

I helped lead the execution of an app-wide redesign, beginning with a clear vision for onboarding, authentication, and personalization. The early prototypes below were created to set direction and inspire alignment across stakeholders.

A vision for input collection

A vision for input collection

I spearheaded a cross-pod vision initiative to streamline and systematize search input collection across different user journeys, improving our ability to efficiently and accurately match patients with the right providers.

I spearheaded a cross-pod vision initiative to streamline and systematize search input collection across different user journeys, improving our ability to efficiently and accurately match patients with the right providers.